Making this news – Tips from the News Journalist

Making this news – Tips from the News Journalist

Why is a good media release and just how would you engage the press together with your story idea? How can you pitch tales towards the media, especially hard-nosed news hounds who are able to sniff out a ‘puff piece’ miles away?

The press receives literally 100s of media releases each day, many that are instantly disregarded. Why? Numerous factors lead towards the demise of the media release, one key aspect however that adds to a well crafted and released releases may be the authors capability to be media savvy, that’s find out the aspects an editor is searching for when choosing the day’s news.

Within an in-depth interview having a veteran news editor and journalist I posed the issue ” Why is a good media release?” Listed here are his 7 tips in determining a great release

1. One Which Is Sensible.

An apparent point only one frequently overlooked within the pressure to place out a media

statement.

2. Attracts An Array Of PEOPLE.

3. Doesn’t Have AN Apparent ‘SPIN’

If it’s overtly using the ‘sell’ something the discharge will probably go no-where.

4. FOR RADIO – It Should Be Something Which WILL ENGENDER TALKBACK AND DISCUSSION.

5. FOR NEWSPAPERS – It Should Be IMPORTANT, NEWSY And Fascinating

6. DELIVER IT VIA EMAIL.

Avoid using fax for any competitive radio station because it is unlikely to achieve its target.

7. DON’T BULL S**T!

Categories: News
Tags: news

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